Real Estate
Liviti: platform migration and lead operations
A WordPress-to-Next.js rebuild combining calculator-led lead capture, profession-specific journeys and one admin surface for lead operations.
My role
Product ownership and delivery for the platform rebuild, calculator-led capture and lead-management workflow.
The product problem
The rebuild connected two parts of the property lead journey: a visitor exploring an investment decision and a team managing the resulting enquiry. A public website alone would not address fragmented lead handling across three inboxes.
The product also served different professions. The capture journey needed to support ten profession verticals while providing a shared operational surface for the team.
My responsibility
My work covered the WordPress rebuild onto Next.js and Prisma, calculator-driven lead capture and the lead-management workflow. The scope included unifying three lead inboxes into one admin surface and adding webhook delivery logging.
The delivery connected the public acquisition journey to the internal handling of an enquiry. This made both the visitor experience and the operational follow-through part of the product work.
Product decisions
Calculator-led capture gave visitors a concrete interaction within the property journey. Ten profession verticals provided distinct entry contexts while feeding the shared lead-management experience.
Consolidating the three inboxes into one admin surface addressed fragmentation at the point where leads were handled. Webhook delivery logging made the hand-off inspectable rather than treating a form submission as the end of the workflow.
The WordPress-to-Next.js rebuild, with Prisma, provided the foundation for these public and internal product surfaces.
What was delivered
The result was a rebuilt proptech lead-generation platform with calculator-driven capture across ten profession verticals, one admin surface for three lead inboxes, and webhook delivery logging.
Delivered capabilities
- A WordPress-to-Next.js platform rebuild using Prisma.
- Calculator-led lead capture across ten profession verticals.
- Three lead inboxes consolidated into one admin surface.
- Webhook delivery logging for the lead hand-off.
Explore the evidence
- Visit the Liviti website (opens in a new tab)
Explore the public property-investment journey. Internal admin workflows are not public.
Project scope
The public website demonstrates the visitor experience. The internal lead inboxes and delivery logs form the operational part of the rebuild.
Product foundation
Next.js · Prisma