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    Product Platforms

    RankForge: AI content SaaS product delivery

    Product strategy and delivery for a multi-tenant AI content platform, connecting brand knowledge and search data with content creation.

    My role

    Led product strategy and delivery, including a rebrand across the platform using the group design language.

    The product problem

    RankForge brought AI content creation into a multi-tenant SEO and content platform. The product needed to support brand-specific work across multiple audiences and categories, with useful inputs beyond a standalone prompt.

    That meant connecting the content workflow to internal brand knowledge and search performance data. A consistent interface also mattered: the platform needed to use the same design language as the wider product group.

    My responsibility

    I led product strategy and delivery for the platform. The work combined the content workflow, its data and model integrations, and the experience people used to create content for different brands and audiences.

    I also completed the rebrand onto the group design language across every screen. This connected a shared visual system to the actual platform experience rather than limiting the rebrand to a landing page.

    Product decisions

    The platform integrated Claude, Perplexity and ChatGPT alongside internal Obsidian knowledge. The product direction was to create data-informed, brand-specific content across multiple audiences and categories.

    GA4, Google Search Console and Semrush supplied search and performance context. Keeping these inputs in the same product made the relationship between brand context, audience and content a central part of the workflow.

    The group design-system rebrand applied across the platform screens. Next.js and FastAPI formed the product foundation for this delivery work.

    What was delivered

    The delivered capability was a multi-tenant content product with connected AI, brand knowledge and analytics inputs, plus a consistent group interface. The outcome documented here is the workflow and design-system delivery.

    Delivered capabilities

    • Multi-tenant AI content workflows across brands, audiences and categories.
    • Claude, Perplexity and ChatGPT integrations with internal Obsidian knowledge.
    • GA4, Google Search Console and Semrush inputs for data-informed content.
    • A full platform rebrand using the group design language, on Next.js and FastAPI.

    Explore the evidence

    Project scope

    This account covers product strategy, connected content workflows and the platform rebrand. Internal platform screens and customer material stay private.

    Product foundation

    Next.js · FastAPI