The workflow worth improving
Identify the user, the repeated task and the current friction. Use this to decide whether an AI workflow belongs in the product and what a useful first release should do.
My B2B SaaS work connects AI content workflows to brand context, analytics and a usable product experience. RankForge is the main example; Liviti adds a view of the operational workflows that sit behind a customer-facing product.
I led product strategy and delivery for RankForge, a multi-tenant AI content platform integrating Claude, Perplexity, ChatGPT and internal Obsidian knowledge with GA4, Google Search Console and Semrush for data-informed, brand-specific content.
The work also included a full rebrand onto the group design language across the product. This connects the AI workflow to the wider experience that customers and operators use.
Explore the RankForge product case studyIdentify the user, the repeated task and the current friction. Use this to decide whether an AI workflow belongs in the product and what a useful first release should do.
Define the information a workflow needs, where it comes from and how account-specific context should be presented to users.
Sequence analytics, content and operational integrations against the core user journey. Define the feedback the team needs to assess whether the workflow is useful.
Connect new capability to the rest of the experience: navigation, terminology, UI consistency, onboarding and the responsibilities of internal operators.
Product strategy and delivery for a multi-tenant content platform connecting AI models, brand knowledge and search analytics.
Calculator-driven lead capture across 10 profession verticals, with three lead inboxes brought into one admin surface and webhook delivery logging.
A defined AI workflow, integration roadmap or release backlog can be a useful starting point. Strategy and delivery consulting covers a focused problem; fractional product management describes an embedded working model. Scope, capacity and terms are agreed for the engagement.
Share the user problem, current workflow, data and team behind the product.
Discuss B2B SaaS product work