Discovery to enquiry or purchase
Map the path from content and search to the action a customer needs to take. Use journey evidence to identify the next product improvement.
AI Product Manager for Ecommerce & Marketplaces
My commerce experience centres on marketplaces: discovery, paid vendor listings, subscriptions, checkout and the internal tools behind them. Wedded Wonderland is the main example, with related lead-capture and payment work elsewhere in the portfolio.
Wedded Wonderland: the wider commerce journey
The destination-wedding marketplace includes an SEO content site, paid vendor listings, B2B and consumer subscriptions, couple planning tools, Stripe checkout and an internal admin CMS.
This product context brings the discovery journey and commercial operations together. A separate campaign example, Wedded Week, reached A$500K+ revenue and 600M+ impressions in 2024, with 1B+ cumulative impressions across periods.
Explore the Wedded Wonderland case studyCommerce product decisions we can work through
Subscriptions and checkout
Work through plans, access, payment states and renewals as one product journey. Define acceptance criteria for both customers and operators.
Vendor and internal operations
Connect listing management, lead handling and admin tools to the customer-facing experience so the team can support what the product offers.
An evidence-led AI decision
Assess whether a proposed AI content or discovery workflow serves a specific user need. Agree its inputs, expected behaviour and review process before adding it to the roadmap.
Related commerce, operations and AI work
Wedded Wonderland: marketplace and commerce
Vendor listings, subscriptions, planning tools, Stripe checkout and an internal admin CMS in a destination-wedding marketplace.
Payment platform: consent and payouts
Split payments and payouts, registry-validated consent during onboarding, and PostHog funnel instrumentation.
Liviti: lead capture and operations
Calculator-driven lead capture across 10 profession verticals, with three lead inboxes brought into one admin surface and webhook delivery logging.
RankForge: AI content SaaS
Product strategy and delivery for a multi-tenant content platform connecting AI models, brand knowledge and search analytics.
Read how I approach the work
Discuss your marketplace or commerce journey
Share the customer journey, commercial model and the product decision your team is working through.