Selected product work
Product ownership and outcomes
Product Owner & AI Product Manager in Sydney. Selected work across marketplaces, platforms and education.
Featured projects
Multi-product ownership, a platform migration and education product work.
Wedded Wonderland
weddedwonderland.com
Destination-wedding marketplace with an SEO content site, paid vendor listings, B2B and consumer subscriptions, couple planning tools, Stripe checkout and an internal admin CMS.
- Enquiries up 800% in 90 days
- Renewals up 68% YoY
Liviti
liviti.com.au
Proptech lead-gen platform with calculator-driven lead capture across 10 profession verticals. Unified three lead inboxes into one admin surface with webhook delivery logging.
Learning Tree
play.google.com/store/apps/details?id=com.savethechildren.learning_tree
Teacher & caregiver LMS for Save the Children - comprehensive learning management system with offline capabilities.
- 100K+ users
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Showing 19 projects
RankForge
Multi-tenant SEO/content SaaS. Completed a full rebrand onto the group design language across every screen.
Payment platform
Split-payment and payout platform with registry-validated consent across onboarding and PostHog funnel instrumentation.
Wedded Week
devtest.weddedweek.com
Wedding festival with A$500K+ revenue and 600M+ impressions in 2024; 1B+ cumulative impressions.
- A$500K+ revenue in 2024
- 600M+ impressions in 2024
Wedded Wonderland
weddedwonderland.com
Destination-wedding marketplace with an SEO content site, paid vendor listings, B2B and consumer subscriptions, couple planning tools, Stripe checkout and an internal admin CMS.
- Enquiries up 800% in 90 days
- Renewals up 68% YoY
Wedded Network
weddednetwork.com
Vendor directory & lead-gen platform with advanced search, reviews, and booking management system.
Directory Wedded Wonderland
directory.weddedwonderland.com
Self-serve listing SaaS platform allowing vendors to manage their profiles, leads, and analytics.
Wendy El Khoury
wendyelkhoury.com
Founder's personal brand site showcasing expertise in wedding industry and entrepreneurial journey.
Liviti
liviti.com.au
Proptech lead-gen platform with calculator-driven lead capture across 10 profession verticals. Unified three lead inboxes into one admin surface with webhook delivery logging.
ST Trinity
sttrinity.com.au
Luxury property-development portfolio showcasing premium residential and commercial developments.
Learning Tree
play.google.com/store/apps/details?id=com.savethechildren.learning_tree
Teacher & caregiver LMS for Save the Children - comprehensive learning management system with offline capabilities.
- 100K+ users
LNS
play.google.com/store/apps/details?id=com.rapidfire.spms&hl=en_AU&pli=1
ICT tool for school return & tracking post-COVID, enabling teachers to assess and monitor student progress.
- 25K+ users
My Forest Child
apps.apple.com/us/app/my-forest-child/id1604707591
Climate-action donation & carbon-calculator app helping users track and offset their carbon footprint.
Climate Wars
apps.apple.com/dz/app/climate-wars/id1611521118
Mobile game raising eco-awareness through gamified challenges and educational content about climate change.
Analytics Dashboard
Comprehensive business intelligence dashboard with real-time metrics, custom reports, and KPI tracking for executives.
Sales Performance Monitor
Sales analytics dashboard with forecasting, pipeline management, and team performance insights for sales leaders.
Customer Insights Platform
Customer behavior analytics and engagement metrics dashboard with segmentation and cohort analysis.
Supecoder
lp.supecoder.com
Landing page for the Ultimate AI Bundle—GPT prompts, Mid Journey art prompts, eBooks, and success planners. High-conversion product page.
RAVELEVEL
rave.supecoder.com
A private rave ecosystem for ravers, DJs, and organizers. Invite-only. No feeds, no clout—only real attendance. Digital passport for the underground.
FRM Integration
miro.com/app/board/o9J_lHrbRcc=/?invite_link_id=724771696517
Integration flow architecture with Twilio for communication, enabling automated SMS and voice workflows.